Duracell menggugat Energizer Rival atas klaim masa pakai baterai 'menyesatkan'

Merek baterai teratas Amerika terkunci dalam perebutan kekuasaan atas klaim masa pakai baterai.

“The Energizer MAX False Advertising is a clear effort by Energizer to expand its market share – at Duracell’s expense – by confusing and misleading consumers about the comparative performance of Energizer MAX batteries and Duracell Power Boost batteries with blantantly false advertising in a transparent, and unfair, effort to drive sales,” the complaint said.



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